Digital Millwork
Digital Millwork: integration of advanced digital technologies in the realization of an exhibition booth setup
As artisans, we began to evolve, kicking off the digital transformation in the production processes related to the creation of exhibition booths. In this process of change, the role of people and their skills remained at the core.
The transformation was also the result of a cultural revolution in which we asked ourselves how we could attract a new generation of "digital native" employees to the company.
The transformation was also the result of a cultural revolution in which we asked ourselves how we could attract a new generation of "digital native" employees to the company.
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Our new millwork is the result of a partnership with SCM. Using their machines, software and digital services, we are able to create the exclusive design for an exhibition booth setup in the shortest possible time. All while maintaining the quality of the product that must stand out in its finishes, functionality and design, respecting the environment and minimizing waste and errors.
We have acquired an engineering solution suitable for an industry such as exhibition design, which demands flexibility, customization and high quality to create a stylish exhibition booth. Our next-generation cell is equipped with an automated picker, a three-axis automated storage and retrieval system and a five-axis "morbidelli x400" machining center. A one-sided automatic edgebanding machine has been added to this equipment.
We have acquired an engineering solution suitable for an industry such as exhibition design, which demands flexibility, customization and high quality to create a stylish exhibition booth. Our next-generation cell is equipped with an automated picker, a three-axis automated storage and retrieval system and a five-axis "morbidelli x400" machining center. A one-sided automatic edgebanding machine has been added to this equipment.
The pillars of digital transformation in the production process of an exhibition booth
The two pillars behind the transformation of our digital millwork are: technology and people.
- The first is about the technological aspect, that is, the engineering and digitization of production cycles. For us, who accompany clients and their brands around the world with our exhibition booth setups and events, there is more to it than product quality. It is equally crucial to engineer and manage the whole process digitally in order to be faster, more competitive and to reach new markets.
- The second pillar has to do with the human aspect. For us, people have always been at the center of our business vision. Thanks to their specific training, we have begun to explore the world of digitization and new 4.0 machinery. The professional role of the artisan carpenter has evolved into a digital millworker with new qualifications, skills and technological tools.
Digital change also involves the design phase of the exhibition booth setup
By digitizing the entire process, we have integrated highly versatile and high-performance solutions into both the design phase and the production phase of the exhibition booth. Through high-performance software, we have the ability to carry out the control of the production process of the exhibition booth remotely.
The first stage of preparation and design of an exhibition booth starts from the technical department. We use 3D CAD software to adapt the design to the customer's needs and obtain an accurate preview. Next, digital technologies guide joiners through advanced machines, ensuring efficiency and precision. Digital connectivity allows us to monitor the progress of the work in real time, optimizing the use of resources and reducing waste.
The first stage of preparation and design of an exhibition booth starts from the technical department. We use 3D CAD software to adapt the design to the customer's needs and obtain an accurate preview. Next, digital technologies guide joiners through advanced machines, ensuring efficiency and precision. Digital connectivity allows us to monitor the progress of the work in real time, optimizing the use of resources and reducing waste.
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The digital millwork represents a significant evolution in the exhibition design industry, making it possible to create a high-quality exhibition booth setup quickly, efficiently, and sustainably.
We believe in and act on continuous innovation.
We believe in and act on continuous innovation.
